Shake and Bake!
After purchasing the Wonder Bread brand, Flowers Foods wanted the world to know that
Wonder Bread would soon be back on shelves. Inspired by the movie "Talladega Nights," we
bought a one-race sponsorship so that an actual Wonder Bread car could race at Talladega
The announcement of the sponsorship generated over 150 news articles, and appearances for
driver Kurt Busch on FOX & Friends and NBC Sports. The publicity alone generated over
five times the amount of media value as the cost of the one-race sponsorship.