A neighborhood restaurant with French, do-it-yourself flair.
When we first met Le Garage, it was a subterranean space still in search of a name. The owner was inspired by the French garagistes, who produced bold wines right out of their own garages. We took that DIY approach and ran with it, creating a logo with practical appeal—the fleur is inspired by metal hardware—that was stamped on everything from growlers to frites cones. The menu and website followed suit. The result was a hardworking brand that nicely complemented the restaurant’s blue-collar appeal.