American Portfolios

Branding & Publications

American Portfolios Financial Services is an independent financial services firm based in Long Island, NY.

AP celebrates its unique, stand-alone status in an industry that tends toward conglomerates and mergers. To drive this point home, Exit10 has created a bold brand that pushes the boundaries of what's expected from a financial services company and supports it with publications that strengthen AP’s singular perspective.


  • Concepting
  • Copywriting
  • Design
  • Illustration
  • Production

FREE is a printed and electronic news magazine that keeps AP’s advisors informed of best practices and issues regarding financial planning.


AP Annual Reviews employ unexpected themes and visuals. They have been the most awarded in the industry, including recognition by Communication Arts and The One Show.