North Bethesda Market

Branding, Website, Video + Collateral

For a life well lived
(and well designed).

Bozzuto's North Bethesda Market wanted a fresh look and voice that appealed to the DC. area’s young professionals. So we built a brand that didn’t tell people how to live, but invited them to live as they’d like by personalizing their home at the reimagined NoBe. Our core message, “The Space to Be You,” was reinforced by a warm, inviting color palette and imagery that focused on personal relationships rather than stark apartment settings.


  • Strategy
  • Art Direction
  • Copywriting
  • Design
  • Production Management
  • Aerial Videography
  • Editing


We also designed a new responsive website for North Bethesda that, since launch, has seen a 26% increase in visitor time spent on the site and a 20% increase in mobile traffic. Monthly visitor sessions are also up and outperforming industry benchmarks for properties of similar scope and size.