Bring out your inner kid.
Alere, a manufacturer of rapid response HIV testing kits, wanted an engaging booth at the
World AIDS conference in Rome. As a leader in HIV technology, we developed the idea to
"Make (+) More Positive." It’s a position that works much harder than just a trade show
booth, since Alere helps enable HIV+ patients live long, fruitful lives.
Our booth was designed to allow attendees to create their own (+)-sign artwork using
crayons, markers, paints, etc. The response was overwhelming. Not only did we cover the
entire booth with artwork, the conference gave us additional wall space so we could put
each picture on display. We generated thousands of pieces of art, as well as thousands
of pictures, tweets and social media posts.