Show, don’t tell.
JBL is a sponsor of Christopher Bell in the NASCAR Camping World Truck Series. We were
asked to create a program that would bring additional impressions to the brand, so we
developed a series of "Guess The Song" contests where drivers would wear JBL headphones
and sing the songs they heard through the headphones out loud.
We then created three videos per song (the guess portion, the reveal, and outtakes) and
used social media to see if race fans could guess the song the driver was singing. The
videos generated massive amounts of buzz, while also showcasing different JBL