Camps Airy & Louise


Camps Airy & Louise are the only brother-sister Jewish overnight camps in the country, and they're nearing 100 summers of non-stop fun.

Just because they'd been around awhile didn't mean they had to feel out of touch. Instead, Exit10 helped them launch a refreshed brand that encourages every camper to find their inner awesome.


  • Branding
  • Concepting
  • Copywriting
  • Design
  • Illustration
  • Media Planning & Buying
  • Production


From guide books, sketchbooks and trail maps to hand-lettered media, we make camp look just how it is–fun, colorful, and full of promise.