A neighborhood restaurant with French,
When we first met Le Garage, it was a subterranean space still in search of a name. The
owner was inspired by the French garagistes, who produced bold wines right out of their
own garages. We took that DIY approach and ran with it, creating a logo with practical
appeal—the fleur is inspired by metal hardware—that was stamped on everything from
growlers to frites cones. The menu and website followed suit. The result was a
hardworking brand that nicely complemented the restaurant’s blue-collar appeal.