Pigtown Main Street

Branding & Integrated Campaign

A full brand and marketing makeover (plus a healthy dose of humor) helped put this up-and-coming Baltimore neighborhood back on the map.

A playful tone in design and copy is carried throughout their marketing materials: a pig-meets-map logo, tongue-in-cheek street pole banners, a new website and even Pig Latin billboards.


  • Branding
  • Concepting
  • Copywriting
  • Design
  • Print
  • Outdoor
  • Environmental Signage
  • UX/Development

A Pig Latin campaign shown across Baltimore aimed to get people talking in a way that only Pigtown could.