TaxAct and NASCAR fans both win big
with yearlong promo.
TaxAct, despite being a prominent sponsor of one of NASCAR’s biggest celebrities, Danica
Patrick, was still searching for increased name recognition from the sport’s fan base.
So TaxAct and Stewart-Haas Racing turned to Exit10 for an activation idea that leveraged
Danica’s celebrity to engage fans with TaxAct’s brand.
The result: Race To Your Refund, an online sweepstakes where fans could register to win
prizes by predicting how Danica would qualify and finish each race of the season. Not
only did the platform drive users to TaxAct, an online-only business, it kept people
engaged with the brand year-round and not just during tax season.